Their mission is to celebrate the local food cultures of Santa Cruz, San Benito and Monterey Counties, season by season. They believe in sustainability, and that everyone has a right to healthful, clean and affordable food. Knowing where your food comes from and and supporting local growers, fishers, chefs, vintners, and food artisans is a powerful thing.
The Foundation’s mission is to enhance the quality of life in Monterey County and surrounding areas through the strategic disbursement of charitable funds generated by hosting the AT&T Pebble Beach Pro-Am and the PURE Insurance Championship.
NFWF supports conservation efforts in all 50 states. Projects are rigorously evaluated and awarded to some of the nation’s largest environmental organizations and smallest alike. NFWF focuses on bringing all parties to the table, getting results, and building a better future for our world.